Welcome Back Year 13: Intro to theory

So we start off the course looking at Capitalism and how this influences the Media : Read this article from Naomi Klein's seminal book; No Logo. http://www.theguardian.com/books/2010/jan/16/naomi-klein-branding-obama-america

 

1: What does she say made her write the book No Logo in the first place? What did she realise about companies?

 

2.What evidence does she give for Barak Obama being a brand ?

 

 

3. Which one single event does she say blew up and destroyed the resistance to anti capitalism, anti corporation movements that had started because of the book?

 

 

4. How could you sum up her feelings towards Obama and his campaign / brand?