• Past student responses and markschemes

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    Note: Year 12s The film industry question can ask you about any of the following areas:



    the issues raised by media ownership in contemporary media practice;
    • the importance of cross media convergence and synergy in production, distribution and marketing;
    • the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
    • the significance of proliferation in hardware and content for institutions and audiences;
    • the importance of technological convergence for institutions and audiences;
    • the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
    • the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

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